Dec 13 2008
Mile High Holidays Campaign
Mile High Holidays Tourism Campaign Promotes Denver as Winter Destination
From a press conference at the Cherry Creek Shopping Center today, Mayor John Hickenlooper encouraged Denver residents to “buy locally” and rediscover Denver. The Cherry Creek Shopping Center event began the “Mile High Holidays” marketing campaign. The campaign is a joint effort between Visit Denver, the Convention and Visitors Bureau, the City of Denver and two-dozen partners. “Denver is the cultural, shopping,, nightlife, dining, sports and entertainment capital of the Rocky Mountain West “ according to Visit Denver President & CEO Richard Scarf. The “Mile High Holidays” campaign is a targeted, million-dollar-plus multifaceted effort aimed at promoting winter travel to the greater Denver area.
The 2008 Mile High Marketing Campaign includes:
Development of a joint website at www.milehighholidays.com which features information on all holiday events in the greater Denver area.
Targeted marketing in print, radio, television, online and broadcast.
Direct mail campaign
Magazine advertisements
Nearly 100 television commercial spots.
Billboards
RTD Shuttles and Light Rail
Print, broadcast and online promotions targeting multiple cultures.
Holiday press releases sent to more than 1,800 media outlets across the country.
More than 55 Denver area hotels are offering special rates for the holidays. This includes 18 who are participating in the “Mile High” price of $58.20 through January 2009.
For more on the Mile High Marketing campaign, including special events and rates can be found online. Please visit www.milehighholidays.com for promotions and a full list of partners.
About Visit Denver and The Convention & Visitors Bureau
Visit Denver is a nonprofit trade association that was founded in 1909 to market Denver as a convention and leisure destination. Goals are the economic development, creating jobs and generating tax revenue. Denver tourism generates $2.9 billion annually and supports 65,000 jobs.
For more information contact Visit Denver at 800.2.DENVER or visit the website at www.visitdenver.com
VIDEO: Cherry Creek Shopping
