Denver Deals Mile High Prices!
New Tourism Campaign Offers More Than 100 Special Deals
As part of an initiative put together by VISIT DENVER, The Convention & Visitors Bureau and the Mayor’s office, a brand new tourism campaign is being rolled out. More than $2 million has been spent as part of this campaign to increase tourism to the Denver area and more than 100 businesses are participating and offering special deals.
Hotels, restaurants, attractions, sports teams and many other businesses are offering their services at the special price point of $52.80, or the “Mile High Price.” The campaign will be advertised on a variety of different mediums including print, radio, direct mail and internet.
“This type of value-driven campaign is extremely important in keeping Denver competitive and at the top of consumers’ consideration list for this summer’s tourism season,” said Denver Mayor John Hickenlooper. “We really appreciate that so many local businesses decided to participate with such great offers.”
“For the past three years, we have conducted a tourism consumer marketing campaign in regional and fly-drive markets,” said Richard Scharf, president & CEO of VISIT DENVER. “This year, we are supplementing that campaign with the new stimulus ads for $52.80 specials, and expanding it to include promotions in closer drive areas, such as Colorado Springs, Pueblo, Fort Collins and Cheyenne,” Scharf said. Visit Denver Deals Online for details.
